ADOC — innovative medicines

Innovative Medicines

A focused therapeutic portfolio introduced with genuine regulatory and medical expertise — concentrated where we can make the greatest difference. From ADOC's own-brand pharmaceuticals to specialist medicines and the Vitabiotics consumer health range, every product we represent is held to the same clinical and regulatory standards.

After diagnostics, medicines are where we focus most. With more than three decades of experience introducing therapeutic innovations to Southeast Europe, ADOC brings together pharmaceuticals, specialist medicines and consumer health under one disciplined portfolio — concentrated in gastroenterology, cardiology and mental health.

Three brand families. One disciplined catalogue.

ADOC own-brand

Pharmaceuticals developed under our own name.

Four ADOC-branded medicines covering cardiovascular protection, pain and inflammation, and gastrointestinal symptoms — manufactured and brought to market to the same standards as every product we represent.

Specialist & distributed

Selected specialist medicines we represent.

Targeted therapeutic and dietetic products from Capricorn Life Sciences and Difass, distributed under ADOC's regulatory and medical-affairs cover across Serbia and Montenegro.

Vitabiotics · UK's leading vitamin range

Clinically formulated supplements across every life stage.

Seventeen Vitabiotics formulations supporting iron and vitality, pregnancy and motherhood, immunity, bones and joints, vision, and cognitive and women's health — organised by the area each one supports.